Creative Direction and CGI Environments

For Highbury Furnishings, we conceived and art-directed complete spatial narratives for a furniture collection distributed through Wayfair, from brief through final rendered environments. We developed a CGI-based product imagery system that transformed how the brand presents its products across e-commerce and marketing channels. By combining strategic creative direction with CGI visualization, we created a flexible, scalable content engine, one that reduces production costs, accelerates time to market, and gives the brand the creative range to tell richer stories about their products.